BIG FEET

EVENT ACTIVATION:

We took our big feet to the streets across NY State. A series of campaign activations took place at large running events throughout summer, featuring our big-footed influencer attempting to finish 5k/10ks in size 68s. It was a challenge in itself just to cross the finish line, and a perfect metaphor for our carbon footprint awareness message.
This got the attention of thousands of event participants, and was amplified with a team of influencers/race fans at each event.

A person wearing running clothes on a street finishing a race, walking past the finish line with a happy expression, with race officials and other runners in the background during a sunny day in Utica, New York.
Person dressed as a superhero dancing on the street while others look on, with houses in the background.
A person wearing oversized shoes and white socks jumping over orange cones at an outdoor event with banners in the background.
Person wearing a blue shirt and white headband, standing at a race event, with a crowd and barricades in the background. The shirt promotes reducing carbon footprint at cleanheat.ny.gov.

RESULTS

7.1 M Campaign Impressions

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22.9M PR Reach

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60k Website Visits

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7.1 M Campaign Impressions | 22.9M PR Reach | 60k Website Visits |