FRESH GROUNDS

Fresh Grounds is an ongoing content series focused on individuals with lifestyles that push the boundaries…

all the while never compromising when it comes to enjoying the routine and enjoyment of a great cup of coffee.

Turns out, coffee enthusiasts don’t have to be in the comfort of their home kitchen or local cafe to experience the flavor notes, aroma, and ritual coffee provides.

ESPRO offers a wide array of premium coffee brewing products for home and away.

SEE CONTENT LANDING PAGE HERE >

01| Travis PERKINS

Travis Perkins, a climber and photographer who spends his days and nights living and working on the road and in his truck. A nomad by nature, he surfs the seasons in search of work and climbing adventures.

02| MIKI Sawada

Miki Sawada, a classically trained pianist with a mission to share her music and classical music with the world, in the least expected places, all with a goal of bring people and communities together through music.

ESPRO BRAND REBUILD

I teamed up with friend and colleague @Konamade to help the ESPRO brand become more elevated, specifically their visual presence. First we had to establish a strategic framework that would guide how the brand shows up visually.
The result–newly developed color palette, typography system, style guide creation and photography guidelines, the ESPRO team can confidently now relate to their core audiences on a deeper, more established level.

A dark gray background with the word 'ESP' in white capital letters.
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espro+website.webp
espro+french+press (1).webp

That morning light

The strategy of “own the morning” comes through in words, but most importantly (and subtly) in the image art direction.

Social
(Morning)vibes

Instagram profile page for ESPRO Coffee with various coffee-related images and promotional content.
Top-down view of a wooden table with a cup of black coffee, a stainless steel espresso pot labeled ESPRO, and a ripe pear, with sunlight casting shadows.
Two mobile screens displaying outdoor gear advertisements with 25% off. The left screen shows a person holding a black thermos in a grassy landscape with mountains in the background. The right screen features a man sitting outside a tent with a mountain view, drinking from a flask. Both ads include a circular seal and promo code 'FALL25'.
A collage featuring a top-down view of a glass of brewed coffee, a beige background with the text 'Superior brewing. Coffee expertly engineered,' a dark square with the ESpro logo and text 'ESTD ESPro 2002,' and a black-and-white photo of a woman with a backpack holding a coffee thermos outdoors against a cloudy sky.
A blue French press coffee maker with labeled features, including dual micro filter system, proprietary press system, and double-wall insulation, shown against a dark background.
Technical diagram illustrating the components of a coffee mug with a built-in filter system, including vacuum seal, interlocking dual filter system, and double-walled insulated construction.
A website page for Espro coffee products, featuring images of coffee brewing equipment, cups of coffee, and promotional text about coffee brewing technology and guides.
Comparison of six circular logo designs for Espro, with three on a light blue background and three on a dark gray background, featuring text and sun with rays.