ENTER THE PLAYGROUND

MONGOOSE X DICKS SPORTING GOODS

“The Playground” is a campaign that simply & effortlessly communicates the core ethos of the Mongoose brand. We don’t take ourselves too seriously. We embrace our action sports roots – a culture and community built around sport as “play”. Young or young at heart, let us all embrace the curiosity, passion and quest for adventure only bikes can give us. We are redefining the “playground” as wherever and whatever terrain you ride.

Enter the Playground campaign features pro riders -
Kevin Peraza, Matty Cranmer and Brandon Hopkins with additional local Sedona cycling guides and riders.

In collaboration with all stars Kody Kohlman and Joey Schusler

Four tablet screens displaying different biking trail categories with images, graphics, and text descriptions. The categories include 'Enter the Playground,' 'Hard, Paved Ground,' 'Rocky, Dirty Ground,' and 'Gravel, Loose Ground.'
Three screenshots of mountain biking, showing a bike, a rider performing a jump, and riders on a trail in a natural setting.