I am a cyclist
It started with a brand strategy exercise and ended with a timely brand campaign that gave the brand purpose and reinvigorated their marketing efforts.
An internal rally cry to be more than just an "entry level" bike brand.
The cycling industry has moved in a very specific direction in recent years. Let's push against that in a big way.
And stand for something - invest in inclusion, community, and redefine what it really means to be a "cyclist".
MEET ANNA
MEET DREW
MEET mikah
