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started with a brand strategy exercise and ended with a timely brand campaign that gave the brand purpose and reinvigorated their marketing efforts. https://images.squarespace-cdn.com/content/v1/6864073b315ff032cd9279a3/117da9c2-d850-4cd7-bf0d-152fa21b0371/SchwinnSite-03.webp SCHWINN_IamAcyclist https://images.squarespace-cdn.com/content/v1/6864073b315ff032cd9279a3/ac2ee949-30d9-4421-ac56-78656639970a/SCHWINN_IamCyclist_32320212.webp SCHWINN_IamAcyclist An internal rally cry to be more than just an "entry level" bike brand. https://images.squarespace-cdn.com/content/v1/6864073b315ff032cd9279a3/9cd01093-88f1-4311-8133-1b0fc31e7205/SchwinnSite-02.webp SCHWINN_IamAcyclist https://images.squarespace-cdn.com/content/v1/6864073b315ff032cd9279a3/1540ee50-5dff-46e5-b94b-b0eae4b5aa83/SCHWINN_IamCyclist_32320213-1.webp SCHWINN_IamAcyclist The cycling industry has moved in a very specific direction in recent years. 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